Unfortunately, that plan is missing several of Mailchimp’s key features, such as Multivariate Testing, Advanced Segmentation, Campaign Manager and Comparative Reporting, so it might not be the best option for niches and industries where segmentation and analytics are a big priority. In their Essentials plan, they are charging only $26.50 for 1,500 contacts and 15,000 email sends.
#MAILCHIMP FREE LIMITS FREE#
Their free plan offers twice as much volume as Klaviyo’s (500 contacts and 1000 email sends), but almost all additional features are missing. Mailchimp’s pricing structure is much more complicated than Klaviyo’s. The plan also includes 150 free monthly SMS/MMS credits.Īdditional monthly SMS/MMS credits can be purchased in bulk during plan selection, depending on your needs.
Their paid email marketing plan doesn’t feature restrictions on the platform’s usability, and the plan allots a monthly limit of sent emails equal to 10x of max amount of contacts for the plan, essentially allowing you to send 10 emails per month to each of your subscribers.Ī good option for starters is their $45/month plan – which enables you to add up to 1,500 contacts and send 15,000 monthly emails. With a limit of 500 monthly email sends and 250 email contacts, you can get started with Klaviyo for free. Klaviyo’s pricing structure is extremely straightforward.
#MAILCHIMP FREE LIMITS SOFTWARE#
So let’s address the elephant in the room from the start: how much would it cost your business to use either Klaviyo or Mailchimp as your email marketing software of choice? Both platforms base their pricing on the amount of contacts you have, but let’s examine more closely. So what are their main differences? Klaviyo vs Mailchimp: Pricing Mailchimp can fully integrate with the rest of your technology stack.īoth Mailchimp and Klaviyo are powerful email marketing tools with automation features, multivariate testing and a wide range analytics for customer data that’s crucial for helping small businesses understand their audience. As a popular email marketing platform, Mailchimp includes a range of useful features that are designed to support marketers in their efforts to produce high-value email content for subscribers. If you’ve been browsing through the various email platforms on the market, you’ve likely come across Mailchimp. Now let’s dive into Mailchimp a little bit. If you run an e-commerce business, Klaviyo could work well for you. From advanced personalization for maximizing repeat sales and order values to customizable email templates, the platform comes with a range of purpose-built features for e-commerce store owners.
So let’s get started with our review of Klaviyo vs Mailchimp. Mailchimp, on the other hand, is a more affordable platform that is generally easier to set up, at the expense of customization options.
We will focus a lot on customization options in general, and specifically for eCommerce, as Klaviyo is a very strong recent contender for small and mid-size Shopify, Woocommerce and other eCommerce business owners. Mailchimp is an established email marketing platform that’s been on the market since 2001, while Klaviyo has only emerged relatively recently (when I say relatively, I mean 2012). With a range of email marketing automation tools available for businesses to choose from, it is important to separate the mediocre from the exceptional. Klaviyo vs Mailchimp: Which is Right for You in 2023?
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